News And Events

IME launches “IME Chakka Panja Offer” marketing campaign

August 28, 2017

IME Ltd. has launched the festive consumer promotion campaign termed “IME Chakka Panja Offer” with the onset of this year’s festive season. The campaign announced by IME has been developed in association with the movie Chakka Panja 2 which is all set to release on Ashwin 11, 2074. During this 12 week long campaign starting from August 28, 2017 (Bhadra 12, 2074), all IME customers home and abroad will get a chance to win Rs. 100 IME pay cash for 60 winners, Rs. 6 lakhs worth life insurance for one winner and Rs. 10 lakhs cash for one winner in Daily, 15th day and 6 weeks Lucky Draw with IME Life Insurance as the insurance and IME pay as the mobile money partner. IME customers who send money to their relatives in Nepal and customers who send money within Nepal will get a chance to win Rs. 100 IME pay Cash for 60 customers daily and Rs. 6,00,000 worth of life insurance policy every fifteen days. The insurance policy will be opened in the name of nominee of the winner chosen through lucky draw in case the winner is an international sender. As the bumper prize IME will conduct lucky draw every 6th week and the winner will be awarded Rs. 10,00,000 cash. Selection of the winners will be done through software based lucky draws conducted from the pool of transaction IDs and customer information appearing in IME system and the announcement will be made through company’s corporate website, official social networks, national dailies and available media. Transactions sent from select international corridors including Malaysia, Middle East, etc. to Nepal as well as every transaction carried out at 160 IME Centers, more than 6300 private agent outlets and partner bank/FIs across the country will be eligible for the lucky draw.