For us, CSR is not about harping on sporadic acts of charity and donation to a local school or an NGO. It is an ongoing attempt to give back to the society where we exist, an effort to bring bigger social issues in to perspective and think beyond the contours of corporate imperatives. Right since the beginning of our inception, we have aligned our organizational resources and made business decisions being mindful of the impact it would have on our stakeholders: from customers, employees, agents and business partners to ecosystem, communities and society at large in short and in the long run.

We have established the pillars of our CSR initiative across 4 areas.